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McMillans Paragon

Cleve Professional Hair Care System

CurrentBio:

Director of Education for Kim Vo.

Cleve is a charismatic well-rounded platform artist, educator, international session stylist, author, speaker and former salon and spa owner. To this day Cleve remains one of Australia's most awarded hair stylists although what really sets him apart is his ability to inspire hairstylist to get in touch with their true creative self, elevate their self image, and to deliver empowering tools to take their career to the next level.

Cleve has shared his message across three continents for leading international companies, such as Goldwell, Schwarzkopf, Redken, Wella, Matrix and now Kim Vo. Featured in Vogue, Elle, Cosmopolitan, Friends, Passion to name just a few, Cleve has also had his very own weekly television segment and worked in film and television.

Cleve is most known for developing business systems and optimizing HR functions, team building, and communication in the workplace and is an internationally recognized expert in salon marketing, financial management, and business development, featured in print, television, and radio features.

He was twice nominated for the coveted Australian Stylist of the Year award in 1994 and 1995, and he was the national title winner of Excellence in Salon Marketing in 1997. With more than 70 state and national award credits, Cleve remains one of Australia’s most awarded salon owners in the area of salon marketing.

Overview of Career Achievements
Develped one of the nations highest profile salons and brands. Being awarded more than 70 state and national awards for industry contribution.Launched the Cleve Professional Hair Care System, sold throughout the McMillans salons, the Beijing Salon an dspa, and a number of national store locations.Invited to conduct shows, seminars, and workshops across three continents for leading international companies, such as Redken, Schwarzkopf, Goldwell, Wella, Matrix, and Indola.Featured in the British and American Beauty and Hair Journals, Beauty and Hair, Vogue, Elle, Australian Style, Cosmopolitan, Friends, Passion, and many additional local, national, and international publications, presenting my unique approach to trends, salon marketing, financial management, systems and business development, and customer service.Created a spa and salon business planning software to address the unique needs of the industry in measuring productivity, and monitoring progress.Prepared two major publications for the spa and salon industry scheduled to be published in 2010. “A 12-Step Human Resources Spa and Salon Kit” will guide spa directors and salon owners through the steps necessary to develop and grow a unique business focusing on the HR lifecycle. The second book covers the “Nine Salon-Specific Personality Profiles,” which accurately facilitates team building, communication skills, problem solving, and spa director management training, unique to my addendum.Guided Excela Spa and Salon executives through an eight-part branding process to add power and clarity to their business by defining three key elements: (1) why their business exists, (2) why customers should buy from them, and (3) how to communicate their unique message from the core of their personal and business values.Developed new sales training program using personality typing and psychological selling techniques for Excela.Provided Ona Spa with a unique multi-touch, segmented, marketing & communication strategy to recession proof the business.Entered into joint venture to take the McMillans Spa Salon concept to Beijing China.

McMillans Hair & Beauty
Cleve founded McMillans Hair & Beauty in 1988 at the age of 20, and his abilities as a hairdresser created quite a buzz! His reformulated business model set a new industry benchmark in salon operations, and his wildly unique approach to the salon menu and client services made McMillans one of Australia’s highest profile salons within four short years. In 1992, he was awarded a National Salon Design Award for his contributions to industry innovation and design.

The Cleve Professional Hair Care System
In 1999, after 10 years in the making, Cleve launched his signature range of hair care, “The Cleve Professional Hair Care System.” His mission was simple: to create products that “feel good” and that have the most up-to-date scientific elements, which put stylists behind the chair with products that perform. Boasting the most lucrative profit and revenue performance within the entire business model, the Cleve range was sold throughout the McMillans salons, the Beijing Spa Salon, and a number of national drug store locations.

The professionally formulated hair care range offered the best that science and nature has to offer. Working with two accomplished Australian cosmetic chemists, the product was perfected for texture, viscosity, longevity, fragrance, and color. After testing hundreds of formulas, they settled on the optimum product combinations.

Industry Speaking Events
Cleve’s proactive “no-nonsense” approach to developing publicity opportunities has given him a continuous voice. Throughout his career, he has been invited to conduct seminars and workshops across three continents for leading international companies, such as Redken, Schwarzkopf, Goldwell, Wella, Matrix, and Indola.

Cleve has been featured in the British and American Hair and Beauty Journals, Beauty and Hair, Vogue, Elle, Australian Style, Cosmopolitan, Friends, Passion, and additional local, national, and international publications. Furthermore, he has had his own weekly television segment and has conducted numerous radio interviews covering industry-first topics. An accomplished and entertaining presenter, Cleve used the public speaking circuit to share his knowledge in the beauty field, as he is often asked to present his unique approach to salon marketing, financial management, systems and business development, and customer service.

Development of Salon & Spa Management Systems
In 1998, Cleve’s passion for business development led him to bring on two additional partners: highly renowned accountant, Des Whyte, and marketing guru Ian Rodwell. Under the mentorship of Mr. Whyte, Cleve worked through a strategic diagnostic accounting process to build what was to become the ultimate “Work ON Your Business, Not IN Your Business” Salon & Spa Management System, which linked accounting, marketing, and a series of internal salon systems.

The Beijing Spa Salon
In January 1998, Beijing hosted the first International McMillans Spa Salon concept. Cleve’s desire to cater to expatriates first, and then to locals, was a huge success. Approximately 60% of the salon’s clients were expatriates, and an additional 15% were non-local vacationers. However, the salon maintained a strong client base of locals at 25%.

Publications
After 26 years in the industry, and following his arrival in the U.S. in late 2006, he prepared two major publications for the spa and salon industry. Both of these works are in the final editing stages and are due for publication in mid-2010.

The first publication, “A 12-Step Human Resources Spa and Salon Kit,” will guide the salon owner through the steps necessary to develop and grow a unique business focusing on the HR lifecycle. The kit will lead readers from “Step 1 – The pre-advertising stage” through “Step 12 – The Exit Strategy.” The second book is designed to assist in team building, communication skills, problem solving, and management training. Tailored for spa and salon environments, readers will gain a greater awareness of diversity, thereby improving work relations. The book covers the “Nine Salon-Specific Personality Profiles,” based on what Cleve has observed about how the typical spa and salon employee thinks, feels, and behaves.

Awards
National Excellence in Salon Marketing award (1997).
National Excellence in Salon Marketing award Finalist (1994, 1995, 1996 and 1997).
Australian Salon Business of the Year Nominee (1994 and 1995).
National Salon Design Award (1992) for contributions to industry innovation and design.
An additional 70+ state and national award credits.